Applied Solar, Inc. announced the launch of its Solar Communities program in San Diego County. The program, which is being kicked off with a series of open house events, aims to expedite the number of homes utilizing clean solar energy by overcoming two of the most common obstacles to solar adoption: cost and aesthetics.
While Americans are increasingly interested in utilizing renewable energy applications in their homes, many are hesitant to make an investment in rooftop solar panels due to the high upfront costs, which can run tens of thousands of dollars. In addition, while state rebates and federal tax incentives have the potential to significantly defray the cost of solar power, many homeowners are unable to take full advantage of these incentives. Applied Solar intends to change this.
"While it is true that now, more than ever, Americans are concerned about the environmental impact of their actions, they are also keenly focused on controlling their monthly household expenses," said David Field, president and CEO of Applied Solar. "Any proposition to switch to solar power must also entail a way to save on household costs in the near term. If we are able to bring the payback period for solar down to three or four years versus the traditional 10 years, it makes a lot more financial sense for consumers."
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